So, why is a logo + supporting brand important?
Think of the logo as the "face" of your business; a recognizable symbol, icon, or word that tells potential clients a little bit about you at first glance. It should grab attention, separate you from the competition, and be memorable enough to create brand loyalty. Branding makes up the other visual elements of your business including your website, business card, email signature and so much more. Consistent branding shows that you're dependable, legitimate and organized.