Different than your logo, branding is everything else in your brand that supports your logo. It is the overarching idea or image of your company that is associated with your service or product. This includes your business name, colors, fonts and any other features that are unique to your company’s personality. They will appear on and around your product, setting it apart from other similar products in the market.
Establishing these components from the beginning and sticking to them throughout your brand on every platform is critical for brand awareness and recognition.